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Marketing Director

Company: Chick-Fil-A, Inc.
Location: Mckinney
Posted on: September 13, 2020

Job Description:

Career Opportunities with Chick-fil-A Eldorado & Ridge

A great place to work.

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Strategic and data-oriented by nature, a Restaurant Marketing Leader excels at recognizing opportunities, delegating duties, and leveraging team strengths to reach new goals and push boundaries.

Candidate’s Passions : Baseline criteria that makes the candidate a good fit for Chick-fil-A Eldorado & Ridge and the Restaurant Marketing Leader role:

Brand: Avid brand ambassador who exhibits deep, expansive knowledge about Chick-fil-A (culture, integrity, purpose)

Community: Relentlessly innovates to better engage the community, remain relevant and connect with Customers in a meaningful way

Growth: Passionate for results and constantly explores new ideas to grow sales and relationships in the community

Marketing: Understands the value marketing brings to an organization and continuously educates him or herself on the latest tools and trends within the field

Candidate’s Characteristics: Behavioral characteristics that make a Restaurant Marketing Leader successful in this role.

Sets the pace for others

High expectations for self/others Goals/results-driven

Determined

Imaginative

Thinks outside of the box Challenges the status quo

Nimble

Adapts to change Comfortable with ambiguity

Influential

Skilled in relationships

Motivating

Team-oriented

Candidates Responsibilities Include:

Skills and knowledge that are essential to performing day-to-day Restaurant Marketing Leader duties. Level of proficiency does not always dictate % of time spent on the following skillset.

Strategic Planning: Identify opportunities, establish goals, and create a plan to achieve results Ex: Develop plan from goals, track results, etc.

Operations: Understand how marketing and operations work together

Ex: Talent, scheduling appropriate labor, replenishing inventory, etc.

Analytics: Analyze Restaurant data and Customer insights to inform areas of opportunity Ex: Sales, product mix, redemption rates, Customer behavior, etc.

Digital Engagement: Extend Brand System and Chick-fil-A Hospitality to digital platforms

Ex: Internal Systems, social media, online Customer reviews, tracking results, etc.

Leadership: Assist and partner with Operator in overall business strategy

Ex: Manage marketing team, set goals and delegate marketing tasks among team, etc.

Innovation: Bring new ideas to life through original and imaginative marketing efforts

Ex: New ways to connect with the community, provide personalized service, etc.

Activations: Build creative materials and implement marketing initiatives Ex: Events, food distribution, etc.

Keywords: Chick-Fil-A, Inc., McKinney , Marketing Director, Other , Mckinney, Texas

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